2018 Global Electronic Shelf Label (ESL) Industry Research, China Market Entry and Growth Opportunity 2018-2025

This report studies the global Electronic Shelf Label (ESL) industry status, China market entry and growth opportunity, focuses on the Chinese local and International manufacturers, analyzes the China market competition landscape, market size (value and volume), opportunity and challenge, risk and entry barriers.

Electronic Shelf Label, also known by the acronym ESL. It is the latest solution for inventory and price management in the retail sector, based on the use of advanced IT technology. ESL replaces conventional paper price tags attached to the shelves of supermarkets and department stores with, for example, LCDs and electronic paper (E-paper) that show information on product price, sales promotions, etc.

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ESL takes advantage of Zigbee, a low-power wireless communication technology, to keep product prices updated in real time. ESL consists of an e-paper equipped tag and gateway which delivers product information. The central server transmits information of each product to the gateway, which in turn sends such information to thousands of tags at the same time.

The global Electronic Shelf Label (ESL) industry has reached a shipment of approximately 85.7 million units in 2016. The global Electronic Shelf Label (ESL) industry has reached the revenue of approximately 500 million USD in 2016. The growth of the Electronic Shelf Label (ESL) technologies market is also driven by factors, such as an increasing adoption of ESL in the retail industry. However, factors such as high investment and installation cost are hindering the growth of this market.

Electronic Shelf Label (ESL) is a technology-intensive industry. There are less than twenty manufacturers in this industry. The top two manufacturers are Store Electronic Systems (imagotag) and Pricer in 2015. The other competitors include Displaydata, E Ink,Opticon Sensors Europe B.V, DIGI, Altierre, Hanshow Technology and new entrants like Panasonic, LG innotek and Samsung etc. There are also a number of smaller regional companies or companies that are attempting to develop products with a view to establishing a position on the market. With the restructuring of the sector, for example, if one or more competitors were to enter into an alliance with a strong partner, this could constitute a threat to other players in the market. The growth of Electronic Shelf Label (ESL) industry depends on the acceptance of retail store.

At present, in developed countries, the Electronic Shelf Label (ESL) industry is generally at a more advanced level. The world’s largest enterprises are mainly concentrated in Europe. Meanwhile, foreign companies have more advanced R & D capability and leading technical level. However, foreign companies’ manufacturing cost is relatively higher, compared with Asia companies.

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The global Electronic Shelf Label (ESL) market is valued at 630 million USD in 2017 and is expected to reach 2690 million USD by the end of 2025, growing at a CAGR of 20.0% between 2018 and 2025.

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