Amazon’s Alexa Steals the Show at CES 2017 as IoT Operating System

The U.S. e-commerce giant has integrated Alexa with car, smartphone, and refrigerator models.

Although TVs, self-driving cars, and drones remain the clear winners at the 2017 Consumer Electronics Show, Las Vegas, there is one more surprise that completely surprised visitors and stole the show this year.

Amidst the advanced technology Internet-connected jeans and hairbrushes, Amazon’s Alexa was the surprise factor at the CES. Though barely visible, Alexa, the AI (artificial intelligence) VA (voice assistant) by Amazon was seen in a tough competition with Google’s Assistant and Apple’s Siri.

  • Earlier, Alexa was available only on a handful of devices and Amazon’s Echo speaker.
  • However, Amazon Alexa is now available as an OS in a few products, including Ford’s cars, Huawei’s Mate 9 smartphone, and LG’s new refrigerator.
  • It is the company’s effort to foray in the world of IoT, following Apple’s iOS mobile and Google’s Android phones.

Amazon Alexa on the edge

While Apple’s Siri is functional within OS X and iOS, Amazon’s Alexa might capture a big opportunity attributed to an OS for the Internet of Things. This could be a breakthrough technology milestone for Amazon, since the U.S. ecommerce giant has been strived hard over the years in a bid to take over its industry rivals.

Where Microsoft has a history of occupying PC desks for several years and Apple makes it to the list of top and most desirable products, such as iPhones and Macs; Amazon is the first one to take a really big leap by stepping into the IoT world so far. Although everyone knows that voice feature is the future of the tech world, no one managed to spot the first and the biggest opportunity but Amazon.

Big opportunity lies in IoT ahead

According to the Amazon’s spokesperson, they neither grab the market in PC nor in mobile, and they are not even in the Web business like Google is. This is what pushes them to achieve something different and get a unique level of success. Thus, Amazon Alexa.

Reports indicate that the connected IoT devices and sensors’ number will possibly be over 45 billion by 2021 end, which sufficiently marks a strong opportunity for Amazon over the next few years, if the company manages to maintain the firmest foothold in the realm of devices.

Amazon Alexa for daily life

A few years later, Amazon Alexa could be one of the integral parts of a considerable number of households, considering a possibility that people will have Alexa-powered devices in homes and will buy almost everything from Amazon simply through a voice command.

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