According to the latest report of research and consultant Firm of Strategy Analytics, Samsung has sent 28 millions of smartphone and took over Apple as the largest smartphone vendor in the world with 24% market share. According to Alex Spektor, senior analyst of the firm, Samsung is success to reach huge development since they are able to combine elegant hardware design, popular Android service, brand planting which is memorized by consumers, also extensive global distribution. Samsung is said able to demonstrate possibility to be different and grow by using Android ecosystem, at least for short term.
This Samsung achievement is lead by the popularity of Galaxy S II series which according to Samsung quarter report shipping 27,9 millions units. This number is above iPhone selling which is reported by Apple reached about 17 millions units in the same period, and above quarter selling record of iPhone in the second quarter of 2011, which reached 20,34 millions units.
According to the firm’s analyst, global smartphone shipping in the third quarter of 2011 raised 44% compared with previous period and reached record 117 millions units. Meanwhile, Samsung is reported to get profit 4,25 trillion won in the third quarter since the smartphone delivery which developed four times compared with the same period last year.
This firm’s analysis result is not necessarily shown the real Samsung smartphone selling level. It because, Samsung didn’t show the official number of selling until today, but only smartphone delivery number to retail stores. Meanwhile, number presented by Apple was real selling in stores, not only delivery to retail. That’s why it needs further verification to assure the claim of truth for the firm