Cold pressure juice is produced by using high-pressure processing technology in order to extract the juice from raw fruit and vegetables. This method helps to retain living enzymes and nutrients. Use of this technology has made commercial extraction of pulp or juice directly from vegetable, fruits or other agricultural produce relatively easier than compared to the traditional process. Moreover, this procedure helps in enhancing the quality of the extract. According to a report, the global market for cold pressed juice is projected to reach over US$ 845 million and is further growing at the robust CAGR of 7% during the predictable period.
Mixed Fruits and Vegetables To Witness Lucrative Demand Further
Demand for cold pressed juice prepared from mixed fruits and vegetables is constantly rising. This owes to the expanding concerns regarding various health issues as well as the health benefits associated with consuming these juices. Expanding health concerns is enabling consumers to use convenient, safer, and healthy beverages that are caffeine-free, calorie-free and are free from artificial ingredients. This is constantly boosting the market demand for green beverages in the coming years.
Several manufacturers across the globe are introducing flavors like leafy greens, cucumber, splash pineapples with coconut water in order to leverage demand for consumers who are health conscious. Organic cold pressed juices are gaining recognition significantly. The shares by organic cold pressed juices collected is expected to cross over three-fourth of total revenues (US$ 630 million) by the end of the forecast period.
Currently, retail stores are chiefly the leading distribution channels for cold-pressed juices. Retail and grocery stores are likely to contribute for over US$ 300 million of total revenues during the forecast period. Also, sales of cold-pressed juices are expected to grow briskly via online e-tailing platforms. Supermarkets are said to be the other vital distribution channel for cold pressed juice. Convenience stores will grow at the sluggish pace and will lose it shares in the coming years.
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North America to be the leading region in the coming times
In terms of revenue, the North America cold pressure juice market is likely to record a lucrative CAGR of 7.4%. Revenues in Europe is likely to follow North America with the CAGR of over 7.0 Regions such as Middle East & Africa (MEA) and Latin America will grow moderately over the coming years. However, the cold pressure juice market growth in Asia Pacific is likely to experience deterioration during the forecast period.
The top most beverage king Pepsi Co. contributes in the global market for cold-pressed juices. New York- based firms such as Hain Blueprint, Liquiteria LLC, and, Evolution Fresh Inc., are another top most manufacturers for pressed juices. Additionally, RAW Pressery is one of the most renowned startup company providing pressed juices in India. It has managed to acquire funding of more than $7 million and is rooted in more than 5 cities right now. The organization is considerably gaining recognition across the country and is also playing a vibrant role in building awareness.