Dubai Motor City’s US$ 136 Mn “First Avenue” Signs up High-profile Food & Beverage Brands

First Avenue is an ambitious hotel and mall project based in one of Dubai’s rapidly emerging suburban quarters. 15 leading F&B brands have signed up for opening outlets in this massive mall due for opening soon.

One of the most paced suburbs in Dubai, Motor City will soon have a super cool mall plus hotel project, First Avenue. Owned and operated by Saudi Arabia, this project is an ambitious part of ATDI (Al Tawfeeq for Development and Investment).

This building will have a motoring theme, adjacent to the 4-star Park Inn by Radisson Hotel with 150-rooms. The location also overlooks Dubai’s racetrack – Dubai Autodrome.

  • First Avenue will serve Motor City’s catchment area that has one of the most rapidly growing populace within the emirate.
  • As soon as the opening plans were announced, the list of 15 high-profile food and beverage brands were also declared, which will own their outlets at First Avenue.
  • According to Dr. Ramy Moussly, the General Manager, ATDI, First Avenue will simply be responding to the soaring demand for big beverage brands.
  • Some of the beverage brands that were announced include Costa Coffee, Krispy Kreme, Mikel Coffee, and London Diary. Three among these constitute the world’s top beverage brands.
  • A recent CBRE report published by CBRE consultants indicates that UAE is the third largest spender on F&B products worldwide, the first two being Norway and Switzerland.
  • This report was a result of detailed assessment of around 22,000 mall shoppers’ daily eating habits.
  • The respondents considered were aged between 16 and 65 years, and they were found to spend an average of AED68 on food and beverage products (per person).
  • First Avenue is estimated to be worth AED500 million and will be an engaging destination for families, youngsters, residents, tourists, and even corporate travelers.
  • It will be open for visit all through the week and will feature a number of shops, restaurants, kids’ entertainment area, healthcare service outlets, and much more.
  • The best thing about First Avenue is that it would house a massive, super spacious 400-space underground car park, right from the beginning.

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