Ford Adopts New Name for its Commercial Dealer Network

Ford recently announced to rebrand its commercial dealerships in the New Year 2017.

The Business Preferred Network of Ford Motor Co. will hereafter be recognized as Ford’s Commercial Vehicle Centers. While the Business Preferred Network holds roughly 650 dealerships selling commercial vehicles, such as vans and trucks across the nation, as a part of the recently announced rebranding effort by Ford, the new Commercial Vehicle Centers will reportedly offer better and expanded services, coupled with enhanced dealer training.

Tim Stoehr, the General Fleet Marketing Manager, Ford, stated that this is the perfect time for announcing the rebranding program as the company has recently crossed the highest commercial sector investment period so far. However, the General Manager, Commercial Vehicle Sales and Marketing, Ford Motor Co., John Ruppert expresses that the rebranding could have been a better opportunity for Ford to be much more descriptive about what exactly it is about.

Dealers have already started displaying the enhanced dealer training program signage at their showrooms. As per the reliable reports, enhanced training will cover everything right from service, sales, finance, and parts. It is aimed at fostering the knowledge of dealership staffers who are already handling commercial vehicle businesses.

The company confirms that the dealers aspiring to participate in training programs at their nearest dealerships have to meet certain prerequisites. They must have an experience of stocking a minimum number of commercial vehicles and offering the core services for a minimum hours of service. Moreover, they must have subscriptions to a recognized commercial tools ordering system.

Ford’s commercial dealership group ‘Ford Retail’ was rebranded to TrustFord a couple of years ago. With the sole aim to provide the company’s customers with a whole joined-up experience across the dealership group, the name TrustFord reflected the dedication, commitment, and reliable service level of the company. Following this move directed to offer a clear, transparent service, the new commercial vehicle dealerships rebranding is now up with an aim to go an extra mile to help clients.

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