Pasta and Couscous Market to gain significance in the coming times

Pasta is one of the most preferred snacks and an easy go meal across the globe. In this hectic and fast-paced lifestyle, people usually chose to have something that cooks easily. Pasta is quite affordable as well is extremely convenient to cook. Couscous, on the other hand also come with several versatile options and is ready to cook food.

The demand for these products is notably high mainly among the young populace. These products comes with convenience, low-price, and a good taste and are gaining recognition significantly across different age groups, therefore, driving the global market.

Pasta is commonly known as staple food in Italy and couscous is the chief product in North Africa. Though the nutrient content of these products is the tormenting factor and the consumers have a lesser amount of awareness regarding the same. This will continue boosting the demand for the product.

Pasta and Couscous –The Chief Food Products across Several Regions Is Expected To Witness Recognition across the Globe

Changing lifestyle and eating habits is driving the consumer shift to low calorie and gluten-free food products. Along with this, rising obesity is also stimulating the need towards low calorie food. Regions such as Japan, US, and in the UK is experiencing high demand for healthy food options. This is prompting several manufacturers to provide more nutritional food products.

A huge amount of revenue consumed from couscous and pasta food products is derived from organized retail set-ups. Thus, the retail formats are also facing huge rise with the growth in economies, driving the pasta and couscous market significantly.

Over the past few years, middle class families have witnessed considerable surge in their lifestyle, thereby, affecting the food consumption patterns. Convenience food intake will grow lucratively in the coming times, eventually, fueling the market for pasta.

Multigrain is expected to be the most preferred raw material for pasta and couscous market in the coming times. Sales of multigrain pasta and couscous are likely to rise at the CAGR of 3.9% during the coming times. This owes to expansion in the commercial scale production of these products. Further, raw materials including 100% wheat and 100% durum wheat will also experience enormous rise in demand in the coming times. On the other hand, maize is said to consume for the lowest shares.

A sample of this report is available upon request @

Regionally, North America accounted for around 25% of pasta and couscous market in terms of values. Europe is said to be the biggest market for pasta and couscous in the coming times. The pasta segment is Europe will expand lucratively with the CAGR of around 3.5% during the assessment period.

Consumer’s Preference towards Fresh/Chilled Products

Demand along with the awareness regarding the purchase for fresh and chilled products is anticipated to amplify in the near future. According to the predictions, fresh and chilled pasta and couscous will face noteworthy momentum and will contribute over one-third of the total revenues by the end of 2026.

According to a report by future market insights, the total revenues collected by spaghetti will grow at significant CAGR of 3.1%. On the other hand, fusilli, macaroni, and penne pasta will display a higher demand in the coming times.

Online sales of pasta and couscous are likely to magnify at the moderate rate and will record a decent CAGR of 2.8% during the forecast period.

About Sam Moore 7 Articles
Graduate of Baylor University. Retired Civil Service Financial Manager.

Be the first to comment

Leave a Reply

Your email address will not be published.