Snack pellets are intermediate non-expanded products. These non-expanded semi-finished products are generally processed such as frying and hot air baking to convert them into finished and expanded snacks. The snack pellets are available in various textures, shapes, colors and tastes. The increasing awareness about the health and intake of nutritional ingredients through ready to eat food is responsible for the research and development activities and penetration of new variety product in the snack market. The snack pellets market is one of the fastest growing markets and has witnessed the strong growth trend over the last decade.
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Increasing demand of the ready to eat snacks due to busier lifestyle among the consumers with the improved taste, ingredients, flavor is the leading driver of the global snack pellets market. The global market for the snack pellets is growing rapidly due to great diversity of products in terms of shapes, textures, colors and flavors. The snack pellets own properties such as long shelf life, high-density features as well as simplifying storage process, leads to the growth of the global snack pellets market. The increasing health awareness and consumption of the nutrients, minerals, proteins, energy, saturated fats and salts through snacks are also enhanced the demand for the snack pellets.
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However, the prices of the raw material used to manufacture the snack pellets are high in the developing and non-developed countries which may hamper the growth of the global snack pellets market.