The location analytics market is a rapidly growing industry that is driven by the increasing demand for location-based insights and the need for businesses to make data-driven decisions. Location analytics involves the use of geographical data to gain insights into customer behavior, market trends, and other business-related information.
According to a market research report by Fact.MR, the global location analytics market size was valued at USD 10.6 billion in 2021 and is projected to reach USD 25.4 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 19.0% during the forecast period. The market is segmented by component (solutions and services), by location type (indoor and outdoor), by application (risk management, emergency response management, customer experience management, remote monitoring, and others), by industry vertical (retail, healthcare, government and defense, transportation and logistics, and others), and by region (North America, Europe, Asia Pacific, Middle East and Africa, and Latin America).
North America dominates the global location analytics market due to the presence of a large number of technology companies, increasing demand for real-time location data, and the adoption of cloud-based location analytics solutions. Europe is the second-largest market, while Asia Pacific is expected to have the highest growth rate due to the increasing adoption of smartphones, the internet of things (IoT), and the need for location-based analytics in the retail and healthcare industries. Some of the key players in the global location analytics market include Google LLC, Microsoft Corporation, IBM Corporation, SAS Institute Inc., Cisco Systems, Inc., Oracle Corporation, Pitney Bowes Inc., SAP SE, Alteryx, Inc., and Hexagon AB, among others. These companies are focusing on new product launches, partnerships, and collaborations to expand their market presence and provide innovative location analytics solutions to their customers.
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Key findings of the Location Analytics market study:
- The report provides a present market outlook on Location Analytics. Additionally, the Location Analytics market share is anticipated to grow with a CAGR of 14.1% in the forecast period.
- Regional breakdown of the Location Analytics market based on predefined taxonomy.
- Innovative manufacturing processes implemented by Location Analytics vendors in detail.
- Region-wise and country-wise fragmentation of the Location Analytics market to grasp the revenue, and growth outlook in these areas.
- Changing preferences among consumers across various regions and countries.
- Factors (Positive and Negative) impacting the growth of the global Location Analytics market.
- Location Analytics price, market share, and Trends forecast for assessment period 2022-2032
Key Segments Covered in the Location Analytics Industry Report
- by Component :
- Location Analytics Solutions
- Geocoding & Reverse Geocoding
- Data Integration & ETL
- Reporting & Visualization
- Thematic Mapping & Spatial Analysis
- Other Solutions
- Location Analytics Services
- Managed Services
- Professional Services
- Location Analytics Solutions
- by Location Type :
- Indoor Location Analytics
- Outdoor Location Analytics
- by Deployment Mode :
- On-Premises Location Analytics Deployment
- Cloud-based Location Analytics Deployment
- by Organization Size :
- Location Analytics for Small and Medium-sized Enterprises
- Location Analytics for Large Enterprises
- by Application :
- Risk Management
- Emergency Response Management
- Customer Experience Management
- Remote Monitoring
- Supply Chain Planning and Optimization
- Sales and Marketing Optimization
- Location Selection and Optimization
- Other Applications
- by Industry Vertical :
- Retail
- Manufacturing
- Government and Defense
- Media & Entertainment
- Transportation and Logistics
- Energy and Utility
- Telecom and IT
- Banking and Financial Services
- Insurance
- Healthcare, Pharma and Life Sciences
- by Region :
- North America
- Europe
- APAC
- Middle East & Africa
- Latin America
What makes this Research different from others?
- COVID- Impact analysis- The report includes details of the impact of the pandemic on the Location Analytics market further including insights on the pre-COVID situation. Additionally, this report benefits in terms of post-COVID recovery prospects, changing consumer demands, and buying patterns valuable for Location Analytics companies.
- Industrial trend analysis- The research covers recent trends in the field of Location Analytics which are augmented with the applicable technologies and shifts in industrial processes. The scope for digital and industrial technologies is discussed in order to help client firms to understand the benefits and risks included in light of market trends.
- Location Analytics Sustainability metrics- The rising concerns of environmentally friendly production and consumption are taken to next level in this research, as research is focused on emerging methods of ensuring sustainability. These insights include climate-friendly initiatives adopted by some players in the industry. Furthermore, details of manufacturers’ impact on carbon footprint are evaluated intend to make clients aware of their contribution to sustainable development goals.
Competitive Landscape
The Location Analytics industry is dominated by some prominent players including
- IBM Corporation
- Google LLC
- Oracle Corporation
- Microsoft Corporation
- ESRI
- SAS
- Precisely
- SAP
- Cisco
- TomTom
The competition in the sector is driven by key parameters such as product price, targeted customer base, and strategic marketing. Major players in the market focused on the Location Analytics market innovation by investing more in research and development. Furthermore, the industry players are focusing on the extensive usage of online distribution channels for enhanced cost-effectiveness. The sustainability in the supply chain is a decisive factor for Location Analytics brands leading to an impact on the margin profits of firms.
Report Benefits & Key Questions Answered
- Location Analytics Company & brand share analysis: Company and brand share analysis on Location Analytics reveals how much market share is captured by Tier 1, Tier 2, and Tier 3 players
- Location Analytics Historical volume analysis: The industry analysis provides data & insights on historical volume sales of Location Analytics
- Location Analytics Category & segment level analysis: Fact.MR’s Location Analytics sales outlook offers category and segment level analysis on lucrative and nascent product types. Market players can use this information to identify sales potential and set sales targets at local, country, and regional level.
- Location Analytics Consumption by demographics: The market intelligence study provides consumption by demographics analysis so market players can design their product and marketing strategies on the basis of high-value consumers
- Post COVID consumer spending on Location Analytics: The report includes post COVID consumer spending analysis. This information will help business leads understand the shifts in purchasing power and behavior
- Manufacturing trend analysis: Vital information on how market players are aligning their manufacturing strategies with respect to evolving consumer sentiments