Energy drinks as their name suggests, are formulated to offer their consumers with energy. Energy drinks market is expected to witness an impressive growth due to increased awareness of health wellness goods and surge in health consciousness. Huge brands such as Red Bull, Rockstar dominate the market globally. In the meanwhile, various emerging players such as Raskik, Jimmy’s Cocktail, are focusing on various strategies to establish strong foothold in the market. To expand their market share, key manufacturers are focusing on launch of new products in the market. For instance, In March 2021, PepsiCo Inc. introduced a new line of energy drinks titled Mtn Dew Rise Energy under its Mountain Dew product range.
Energy drinks are widely consumed among college students and business workers as a coffee replacement. This helps them stay awake at work. Also, energy drinks are gaining traction as these are utilized as mixers in common alcoholic beverages.
What are the benefits of Energy Drinks?
Better Physical Performance – Energy drinks are known for their quality to improve physical performance. They can give a little boost of endurance one needs. Also, if these are consumed before any physical exercise, these can offer better reaction time, longer-lasting stamina and improved endurance. Moreover, the carbohydrate content in energy drinks is high and it aids in performance by assisting in recovery and increasing energy. Moreover, it also allows athletes to improve their performance.
Improved Mental Performance – Most of energy drinks contain caffeine. Caffeine is known for offering little extra motivation to wake up and stay awake. Apart from this Energy drinks also contain L-Carnitine. L-Carnitine is an essential amino acid that is made by the body naturally in the liver, brain and kidneys. It is responsible for turning fat into energy, but sometimes, we need a little extra help in making that energy.
Energy booster – Another common ingredient added to energy drinks is B vitamins. For instance, XS energy drinks contain a number of B vitamins to provide natural boost of energy. Various B vitamins such as B3 are known for boosting metabolism, which helps in fat burning. Apart from this, B5 reduces body fatigue by improving the body’s metabolic activities. B12 offers boost of energy to keep consumers away from feeling tired and rundown. Lastly, B6 delivers more oxygen to muscles and keeps consumers energized for longer.
Faster recovery after exercise – Energy drinks preferred by athletes as it allows them to recover faster from exercise. This is mainly due to presence of carbohydrates and caffeine in the drinks. Mostly athletes prefer good and light beverage as opposed to hot ones.
Offers Additional Supplements – Energy drinks also contain other ingredients such as taurine, B vitamins, glucuronolactone and ginseng. These are believed to enhance their effect. Moreover, some brands such as Morning complete offers various energy supplements without the use of caffeine. Other ingredients such as B6 deliver more oxygen to your muscles and keep you energized for longer.
Variety of Flavors: Now days energy drinks come in variety of flavors and options. Coffee flavor and tea doesn’t appeal to everyone so energy drinks is a good alternative for people who don’t like coffee or tea but want a caffeine boost.
Refreshing – Most energy drinks are commonly served cold and carbonated. Also, these have a refreshing effect on the consumer. This also makes them more attractive than other caffeinated beverages that are consumed hot or along with a dairy product.