The demand for epilators experienced a minor decline due to restrictions imposed by the government in 2020 as a result of Covid-19 crisis. The pandemic restricted the progress of global epilators market. However as recovery commences in 2021, the market players are focusing on consolidating their position by bringing innovations in their offerings.
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Changing preferences of women living inurban areas from salon services to home services due to threat posed by Covid-19 in 2020 continues to add lucrative progress to this market. In 2020, many new models of epilators have been developed which have less side-effects. Manufacturers are launching epilators in corded, cordless, rechargeable and battery-operated patterns. Painless experience given to the users is immensely contributing to growing preference for epilators globally.
Key Segments Covered in Epilators Industry Research
- Epilators Market by Type :
- Tweezers
- Springs
- Wet-use
- Rotating Disc Epilators
- Epilators Market by Distribution Channel :
- Commercial Channels (Salons)
- Retail Pharmacies
- Mail Order & Online Channels
- Epilators Market by Region :
- North America
- Latin America
- Europe
- APAC
- MEA
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For instance, Panasonic Corporation launched a variety of new epilators such as Panasonic ES-WH90, ES-ED70, ES-EU20, ES-EU10, ES-ED94, ES-EL3A, ES-EL8A etc by the end of 2020 to enable fast and highly efficient hair removal experience to the users. Each and every new epilator is designed for a unique purpose such asPanasonic ES-ED70 provides fast and bright epilation in bath and shower, ES-EU10 is suitable in both dry and wet conditions etc. These latest epilators are highly demanded by women in 2021 due to their dry-wet functionalities in legs, underarms, face, bikini area etc.
In addition to Panasonic, Braun Corporation introduced latest series of epilators in the market in January 2021 suitable for delicate skin which includes Braun SE 810 face mini epilator, Braun Silk-epil 7-561 wet and dry epilator, Braun Silk-epil 9 etc. These new range of epilators are elligible to remove underarm hair, legs, arms as well as shortest facial hair with precision that even waxing can not catch. This introduction is attracting the worldwide customers towards it resulting in increasing the market share of Braun corporation throughout the world.
Competitive Landscape
Key epilator suppliers are focusing on launching new and advanced products to increase their sales potential and strengthen their foothold in the global epilators market landscape.
- In January 2021, Braun Corporation, a leading epilator manufacturer, announced the launch of its new line of epilators. This new line is suitable for delicate skin use. Braun Silk-epil 9 and Braun Silk-epil 7-561 wet and dry epilators are a couple of these new epilators that have been launched.
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Global Epilators Market: Snapshot
The epilators market has come a long way with respect to technology. From the manually operated epilators to the modern electrically operated ones to the more recent smart ones outfitted with sensors. For example, some products have built-in sensors which send out an alert when one is pressing it too hard against one’s skin. This helps to overcome one of the biggest drawbacks of the product – bruises and rashes caused by the razors.
The global epilator market these days is inundated with high-end hi-tech products that are being produced big names in the industry such as Panasonic, Braun, and Philips. With more and more women stepping out for work and the growth in the beauty industry, such epilators are seeing rising sales. Aggressive promotional and marketing strategies by companies is also serving to promote the epilators market. Apart from astute advertising and marketing strategies, they are also shifting their gaze to upcoming markets in developing regions in Asia Pacific and Latin America to grow sales. Changing lifestyles the region resulting in western dressing gaining traction is egging more and more women take a keen interest in personal grooming leading to uptake of epliators.